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Are we in the age of product innovation, or the age of renovation?

In the hunt for new innovating products, companies end up renovating old models and passing them off as the new big thing. Why? And are we going to accept it, when we have the option to create genuinely innovative projects?

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These trends​ redefined CPG budget allocation in 2019

It’s not easy staying ahead of the curve, but to help out I decided to make a list of the critical trends and technological advances that you should be looking out for in 2019.

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Winning in CPG by unlocking consumer’s psyche and delivering blockbuster products

Ever heard of the WOW chips or the Satisfries? How about Crystal Pepsi or Zima? Chances are that you have not, these are some of the clear majority of the products that failed.

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